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Benefits of a Unique and Interesting Design in Your Airbnb Unit

Updated: Dec 19, 2023

Living room with pink wallpaper and neon sign.
This fun design made it Instagram worthy for its future clients.

Airbnb and short term rental units have revolutionized the hospitality industry, giving travelers the opportunity to stay in unique and interesting accommodations all around the world. As the platform has grown, so has the competition among hosts, so your unit needs to stands out if you want to compete and keep your occupancy rates up.

One way to stand out and attract guests consistently, especially in a crowded market such as Denver, is by having an interesting and unique design that creates a special experience for your guests. In this blog post, I will discuss the benefits of having an interesting, unique design for your Airbnb or short term rental unit.

Attracts More Guests

Having an interesting and unique design can help your Airbnb unit stand out in a crowded marketplace. When potential guests are browsing through listings, they are often drawn to properties that are visually appealing and unique, something that goes a step beyond a typical home or hotel room. A well-designed space can make a strong first impression and increase the likelihood of booking.

Sets You Apart From the Competition

There are millions of Airbnb listings available, and competition among hosts can be fierce. Having an interesting and unique design can help set your property apart from the competition. By creating a space that is different from others in the area, you can attract guests who are looking for something special.

Increases Guest Satisfaction

An interesting and unique design will increase guest satisfaction. When guests stay in a space that is thoughtfully designed, it can enhance their overall experience. This can lead to positive reviews and repeat bookings, ultimately increasing your rental income. By creating a space that is visually appealing AND functional, owners can command higher nightly rates and attract more bookings.

Allows You to Charge Higher Rates and Reduce Vacancy Rates When guests are looking for unique and interesting accommodations, they are often willing to pay a premium for them. By having an interesting and unique design, you can charge higher rates for your unit. A well-designed space will also help reduce vacancy rates, which will ultimately result in higher overall rental income. This can help increase your rental income and make your investment more profitable.

Reflects Your Personal Style and Brand

As an Airbnb host, your property is a reflection of your personal style and brand. Having an interesting and unique design can help showcase your personality and the personality of the property. This can lead to positive word-of-mouth marketing and repeat bookings.

Photo of a unique sink in an Airbnb listing
This basement sink was converted into a fun kitchen for a basement Airbnb. Loved this design!

Final Thoughts

Having an interesting and unique design for your Airbnb unit is essential in today’s competitive market. By attracting more guests, setting yourself apart from the competition, increasing guest satisfaction, allowing you to charge higher rates, and reflecting your personal style and brand, an interesting and unique design can help make your Airbnb unit more successful. So, if you are considering investing in an Airbnb property, don’t overlook the importance of design!

If you are looking to have your unique short term rental unit photographed, you can contact me here or call me directly at 808-344-1550.

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